Here’s some very nice media businesses that consciously give attention to impact, on making a confident difference, have 12-14 times more money than businesses that just give attention to profit. Impact is not really a nice-to-have. It isn’t an add-on. It’s a fundamental element of your business eye-sight and strategy. You might be thinking, I’ll give attention to my impact once I earn more income. I cannot have impact without more money. The simple truth is, you don’t need to await some future “ideal” condition to acquire impact. Your ideas for impact can be built directly into your business right away. When you do this, not only your impact raises. Your income raises as well.
Concentrating on impact has other benefits too:
– Your decisions are easier. Once you make your impact the guts of attention for your business, then it’s better to say yes or no to new ideas and potential clients.
– You have emphasis.
– You have a larger sense of goal. Having quality about the impact that you would like to have will provide you with a larger sense of goal than you’ve ever endured. Impact is higher than purpose, higher than mission. This clearness will bring you through challenging times.
– You have determination and energy. You’ll leap into the business and life with an increase of energy and drive than you’ve ever before felt.
Among the questions I’m frequently asked concerning this give attention to impact is, will my impact need to be big?
The brief answer is, no. In the event that you only impact one individual, positively impact one person’s life, that too is impact.
The longer answer is, maybe your impact has already been bigger than you consider.
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You don’t need to produce an empire to own impact, to produce a positive difference. You impact everyone you meet, whether you see it or not.
We will be the sum of our own connections, with ourselves and with others. The African phrase, “Ubuntu,” means, “I am because you are.” Ubuntu catches the essence in our interconnectedness.
I once held a gathering within an African hut with this expression, Ubuntu, boldly coated externally of it. Once we fulfilled, a troop of baboons ran by, considering us as they rushed earlier. In the same way the novelty and pleasure of that resolved into me, a sounder (herd) of warthogs used in their wake. I’m uncertain if indeed they were going to the same getting together with.